| Case method used in the teaching of university advertising course is an instructional attempt to meet the needs of the cultivation of practice oriented talents by higher advertising education. Via interviewing people who were majoring in advertising, it comes out that their satisfaction about the teaching is not high. Thus based on the thorough study of instructional design theories, research methods for educational technology and case method etc., the study for application of case method to advertising teaching in college is conducted. As a result, teaching plan for Creative Strategy in Advertising Course comes out. However, it is a deficiency that the designed teaching plan hasn't been applied in the actual teaching environment. |
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