Study On Leisure Consumption Of Chengdu Women

With the developing in economic and progressing in civilization in China,The position of Chinese women gets more acknowledging in society, economic and politics, and they continue to be the researching hot-point and also,they play a key role in the consumption activities,so they attract more attention.Chengdu is a well-known leisure city,the leisure activities have long time history here,the Chengdu women consumption is worth investigating in today of flourishing leisure. From their characteristics and exceptions in living surroundings, focused on the 19-55 years- old-women who, long part-time or full-time in all kinds of occupations, live or work in Chengdu at least two years, this paper will deeply discuss their characteristics of leisure consumptions.To study Chengdu women today's leisure mainly is to analysis women of different ages,different wages, different education backgrounds and different careers from four angles of leisure consumption concept, leisure-consumption style,leisure-consumption level and leisure–consumption construct. The conclusion is that Chengdu women leisure posses the the same characters(ordinary characters) as the Chinese women's leisure consumption,and it has the different part from other city.the former covers–more passive leisure consumption,less initiative leisure consumption;- more entertainment and amusement leisure consumption,less developing and intelligence leisure consumption;and the main leisure place is home,the latter has–the high satisfaction of leisure activity,the high level of leisure consumption.From their leisure changing footprints, the factors may be summed up. They are the time,incomes, self concept, personal experience,the item of leisure activity,the environment of leisure consumption and the infrastructure of leisure consumption.At last, this paper points out the subject ,object and environment of leisure consumption measures for further exploiting the Chengdu women leisure consumption markets.