Risk Control Research On Vehicle New Product Development And Launch Project

The new product development of vehicle is the complex system engineering. The characteristics include to the broad scope, the many links, the huge fund, the short development cycle, the complex management and cooperation relations. These cause the high risk. Therefore, it has the extremely important theory significance and the application value to construct the effective risk management tallying in the new product development of vehicle operating law. This research is precisely centers on this core question to launch, and proposes risk management methods and procedure about the new product development of vehicle.In the risk identify part, fusing to the risk management theory and the project management theory, this paper analysis the specific type project characteristic and the risk characteristic of the new product development of vehicle, and study the project risk production and the conduction mechanism, and carry on the recognition to the essential risk factor by the characteristic mapping theory, and obtain the project risk matrix of new product development of vehicle.In the risk analysis and evaluation part, this paper defines the project risk in the point of view of the information theory, judges the risk by the information quantity provided by the risk factor. Moreover, imports developed information Entropy function to measure the risk, take the Fuzzy Integration Judgment to judge the risk of the subjective weight of bottom risk factors, solves the problem of trend missing of the objective weight caused by hard randomicity of the subjective weight. Then, with the result of risk analysis, import Markowitz Model to study the risk management cost distribute policy, and redefine the restriction condition to adapt the characteristics of new product development in auto industry to improve Markowitz Model. The result of analysis could provide the quantitative guide for the risk analysis and cost distribution.In the risk control strategy part, this paper proposes the project risk guard and the control strategy and formulates risk handling and the share table provides the work mentality for the risk guard about the new product development of vehicle. In addition to, it constructs project risk organizations and agencies and the pattern for the new product development of vehicle.