Research And Application Of Competitive Intelligence Network System In Machine Manufacturing Enterprises

Competitive intelligence is a kind of information service developing rapidly from 1980s in the world which researches the intelligence about competitive environment, rivals and competitive strategy. The coming of competitive intelligence is the desire of the development of nation, group and market, and with the rapid development of the social information construction, it becomes inevitable as the embodiment of intelligence as a kind of Strategic Resources. Competitive intelligence has opposability, which needs to understand and analyze rivals in the circumstances that without any assistances and even with objections. It aims at defeating the rivals eventually.In the 21st century- the era of economic competition, motorbike industry in China is facing severe changes in economy, commerce and technology environment. Jianshe Group, like other motorbike enterprises, is facing the pressure of market competition which is much greater than ever before. To win the competition and promote the development of Jianshe Group, it becomes a key problem to be solved that how to construct the competitive intelligence system which is based on the enterprise information platform using information technology and serve the Jianshe Group's competition strategy. It has strategic significance for the development of Jianshe Group.In this paper, we started with competitive intelligence and the research of its theory, after introducing the conception of competitive intelligence and expatiating on the ways to collect and retrieve it, we summarized the course of the development of competitive intelligence at home and abroad. Combining the characteristics of machine manufacturing enterprises, through the requirement analysis of competitive intelligence, we found out the content that is needed for the enterprise competitive intelligence. Then we set up the general situation and construct the common pattern according to the construction step and evaluation standard of constructing the enterprise competition system, and built the competitive intelligence system of Jianshe Group based on the actuality of its competitive intelligence, provided powerful information intelligence support for strategy planning, human resource, product research, marketing, production management and financial management, and brings more benefits to the enterprise.