The Development Strategy Research Of Citic Trust & Investment Company Limited

CITIC Trust & Investment Company Limited (referred to as CITIC Trust below)is a comprehensive financial service company mainly dealing with financial trust products. In China, Along with the rapid growth of national economy, the continuous reform of the financial system, the fast steps of marketization, and the promulgation of the "the Trust Law of the People's republic of China" and other relative law and regulations, the environment of the trust industry that had been rectificated for 5 times earlier has been.changed greatly. These offer CITIC Trust & Investment Company Limited not only market chances, but also great challenges. So to win over the competitors in the marketplace, these financial service companies must increase their competitiveness. The strategic management, the highest level among the management which impacts the future of a company,is of the significant importance. On the basis of trust basic theory, modern trust investment theory, management strategy theory and innovative theory of finance, the article analyzes the macrosoft environment condition, Microsoft environment condition, inside factor and the current management situation of CITIC Trust & Investment Co.Ltd through statistical analysis way. This article adopts the SWOT Method to analysis the strengths and weaknesses, the opportunities and threats confronting CITIC Trust Finally the specific competitive and development strategy are determined. Based on the principles of making these strategies and these strategies themselves, CITIC Trust has made a concrete middle and long term development plan to ensure the management team to understand the total strategy and be committed to increase the core competitiveness of CITIC Trust. Then the article focuses on supplying the seven specific strategies such as the development of business,optimizing capital,human resource etc.Finally, to make the strategy to execute well the article arise the advice that CITIC should insist on improving management and strengthening the investigation. Besides, this article explores the development strategy for CITIC Trust with a paramount angle, the systematic, competitive, foreseen,open and especially practical angle, because strategy management is a systematic project relating to every aspects of enterprise management.