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Study According To The Nan Yang District Terminal Marketing Of The Motorcycle Of Jia Ling Of Competition Intelligence Report Principle

Posted on:2009-05-04Degree:MasterType:Thesis
Country:ChinaCandidate:X J DengFull Text:PDF
GTID:2189360272973705Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Mankind's society has already started getting into information-based ages now, the competition intelligence report has more and more important function to business enterprise marketing. The terminal marketing is seen as the core link of contemporary marketing behavior, in the marketing market of vehemence the competition, the terminal marketing made use of a problem of competing the intelligence report to be subjected to a business enterprise marketing a personage to pay attention to and value.Overall, accurate, valid of the competition intelligence report can help the core competencies that the business enterprise promotes a terminal marketing.This text introduced competition intelligence report applied present condition and terminal marketing knowledge in the business enterprise marketing the activity, and carried on a discussion to the related competition intelligence report of the terminal marketing. The fulfillment of the intelligence report ones' terminal to the Jia Ling Nan Yang district of the this text usage competition marketing carried on summary; Analyzed according to four aspect contentses of competition informative terminal marketing:(1)Make use of competition intelligence report to examine terminal from the marketing strategic angle, orchestrate terminal to distribute, carry on to the terminal layout in good time excellent turn adjustment, lay good foundation for the marketing;(2)The intelligence report of making use of the competition strengthens terminal of advertisement and promote sales work, make the consumer participate a business enterprise of marketing behavior, make the static terminal move;(3)Make use of the accurate list price that the help business enterprise of the competition intelligence report carries on a product with avert from a price war to return by carrying out terminal value to return effectively, create a profits source continuously for the business enterprise;(4)The intelligence report of making use of the competition opens an exhibition terminal service, creating terminal service brand, keeping on a development to provide strong dint to prop up for the business enterprise.The article coda part thinks the business enterprise should pay attention to a terminal marketing and compete to combine informatively, making use of competition intelligence report will promote the terminal marketing become a business enterprise marketing the core of the behavior.
Keywords/Search Tags:Competitive intelligence, terminal marketing, Practical application
PDF Full Text Request
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