The Analysis And Construction Of Core Competence Of Real Estate Enterprises Based On Value Chain

The real estate industry is an important industry of the national economy, the promotion and development of other related industries, the development of the national economy with a stable and long-term effects; with the international economic integration of land and move, shoot, linked to full implementation of the policy, China's real estate market further, the real estate business is facing not only the main consumer market, the market supply and demand, consumer demand and the ever-changing macro-policy, but also faced with other enterprises and foreign consortia to enter the real estate market competition, the Housing To the real estate business in a highly competitive market in long-term competitive advantage, build and enhance their core competitiveness has become the only way to survive and develop.This article attempts to address this systematic, comprehensive analysis and research for real estate companies to build the core competitiveness of reference, the real estate industry to promote sustainable development.The full text of the following:In this paper, the background, purpose and significance of the theory of value chain research at home and abroad, the core competitiveness of the theoretical study of the status quo at home and abroad.Real estate companies to build core competence and the need for roleReal estate enterprise's core competitiveness and to define the characteristics of the Based on the value chain of real estate enterprise's core competitiveness of the analysis The core competitiveness of enterprises in real estate construction: to improve access to land and assessment of the capacity; broaden the financing channels; to strengthen brand management; to strengthen human resources management; great importance to cultural construction enterprises; to stimulate innovation; to shape and enhance their ability to integrate resources; use of the value chain Real estate management to enhance their core competitiveness.Real estate enterprise's core competitiveness evaluationReal estate companies to build the core competitiveness of the empirical analysis: China Vanke Co., Ltd. as an example.