The Business Plan Of Xiamen Sweet Coffee Food Co.,Ltd

Business plan is an important link of New Venture Creation curriculum and is the most spectacular in the project design of new undertaking. After having a good undertaking perception, how to implement, how to optimize limited resources in the early stage of undertaking and how to arrange productive operation and financial budget, all of them require a concrete venture creation plan, in the other word, a concrete business plan, in a bid to develop a complete written plan as a whole. Applying related theories of New Venture Creation, this article introduces the new venture creation plan for Xiamen Sweet Food Co. Ltd. through conducting an research and analysis on coffee and coffee-baking markets.The research shows that Sweet Co. should define itself as a special enterprise of baking coffee bean production and sale, implementing focus strategy to become a national-wide renowned coffee brand-processing enterprise which is a collection of production, whole-sale and retail. Through market positioning on large and medium-sized cities of China, producing grinding coffee which suits to Chinese people's taste and establishing agency channels and brand chain stores, Sweet Co thus develops its own core competitiveness.According to financial estimation, the initial enterprise investment is 10 million Yuan, supposing that the operational period is 21 years, through dynamic financial benefit analysis, the investment recovery period is 16.06 years and the internal revenue rate is 10.3%. Although the expected financial evaluation targets are not high enough, taking into account 8.9 million Yuan of 10 million initial investment is for the fixed assets and the land and factory are of scrap value and have a revalue space, the project is considered to be feasible and worth investing.While discussing how to provide reference for internal share-holders to invest successfully, as a new venture creation explorer I am in a hope to provide basic statistics and guidelines for future enterprise operation by this business plan...