Business Plan Of EL TAZóN BISTRO Spotlighting The Honduran Culture

“El Tazón” is a Honduran bistro,which will offer 100% national premium products prompting the local producers and suppliers and bringing awareness to the customers of the good quality of the Hondurans products and the importance of consuming them in order to contribute to the local economy.El Tazón is the place every professional and postgraduate student will prefer to be as it will provide the ideal ambience for working as well of relaxation(Third Place).Honduras coffee is within the top-ranking quality coffees around the world and is the number one producer in Central America,third in America and sixth worldwide.The Honduran coffee has also the world record for selling the most expensive coffee on the online auction of coffee called “Taza de la excelencia”(Traduce to English:” Cup of Excellence”)thanks to its quality and unique flavor.El Tazón business is sustainable by applying Corporate Social Responsibility(CSR)function,serving as a promoter of the local products.El Tazón is the first bistro/ coffee shop on the local market to apply this.It will give the small and medium producers a free space and opportunity to reach a high and complex market that will give them more acknowledgement to their brand and products.It will also guarantee that the customers need are completely satisfied,providing free advisement to the suppliers' products and business model,stablishing a win – win relation with the suppliers.The investment the business requires is minimum to its risk and in relation to its benefit.The market value is between USD 171,232.89-256,849.33 and it just required am initial investment of USD 14,791.49 and monthly operative expenses of USD 6,684.20.