Implement On Power Supply Company's Multi-business Differentiation Strategy

For the historical reasons and their special role, many of the multi-business enterprises in power supply group managed themselves through a"plant"work model. It is really a realistic question whether those companies could develop and even survive in the condition of growing company and enlarged business without the policy bias and lenient circumstance.The author analyzed the company by the enterprise Strategy and a theory of differentiation Strategy. Xingdian Company, the research object, whose main business and market site and many other facts are all profit from or been on the close relationship with Power Supply Company. It is the existent basement of Xingdian Company as well as the important future development condition. It is the most advantageous factor that differentiates from the other competition mate. Identified differences in the strategy should be carried out by analyzing the essence of business of Xingdian Company, Understanding the connotation of social needs.In internal, we establish a HR management system and a more market-oriented, more regularization organizational structure which distinguish these from its past and competitors. In external, we implement of the operating mode which leads to the differences and help to maintain and deepen the differences. The differences to competitors include establishing an Auxiliary Production Centre for Major sectors. This agency is not only come from differentiation but also serve differentiation. The purpose is to win market and create value. So, we should make full use of the unique and the close ties between the Power Supply Company, as well as the formation of various advantages by that , and implementation the internal and external difference of the operation . At the same time, it can strengthen and consolidate the relationship with Power Supply Company and deepen the differences by implementating the internal and external difference of the operation conversely. The spirit of innovation is needed to expand operations to guarantee company's fast development, and ensuring the activity of company's foundation.