Focused Differentiation Competitive Strategy Research Of Bai Yun Power Grid Construction Company

With the development of the domestic market of socialist economy, competition betweenenterprises is dominated by "strategic Management". Confronted with dynamic and intensecompetitions, it is urgent that Baiyun Power Grid Construction Company locate its ownposition correctly, to strengthen unique core competence,and thereof to create continuouscompetitive advantage. It is surpassing existing competition and constituting differentialposition that is not only meaningful for the continuous development of Baiyun Power GridConstruction Company but also incentive to the restructure and upgrade of the Power GridConstruction industry. On the basis of gathering in depth domestic and global industryinformation, the dissertation deems that Baiyun PG Contstruction Company should makefull use of its human resource advantage and innovation capability to select and implementdifferentiation competitive strategy, after systematic analysis by means of basic theory andtool of strategic management. The solution to differentiation competitive strategyimplementation has also been offered, as well as the method of strategy risk management.The first introduces a discussion of theories, logic, and analytical methods employerthroughout. The second explains the competitive strategy, we utilizes PEST to scan thestrategic environment, with the analysis of the value chain, five-forces framework, industrylife cycle. And then, we focus on Baiyun Company’s internal resources and the expectation ofthe stakeholder of interior and exterior. we employ SWOT and critical success factor analysisfor differential competitive strategy to the realities of Baiyun PG Construction.We also focus on the organization structure, the enterprise culture, the knowledgemanagement, custom relationship management, security and quality control. In the end, weprovide an overview of strategy implementation move. And therein strategy control systemand strategy risk management. The thesis concludes with a discussion of policy suggestionsand potential future research direction.