The Application Research Of Information Resource Based On CRM In Manufacturing

Information resource is playing more and more important role in modern society. It can also consolidate the other resource and be the carrier, and provide to enterprises, staff, the others who has demand for information, for them to do decision-making. So, the information resource has become the core source in modern enterprises. In the information age coming, the client information, sales data, marketing information has become an important elements and invisible property, playing more and more important roles. Enterprises gain the global marketing information by way of internet including technique, product, demand, and shorten the cycle-time of R&D and improve competitiveness.Under such background, with the system and theory of customer relationship management and the paper is to introduce how to utilize information in manufacture and customer relationship management and change the management notion from the traditional product-centred to customer-centred, and continue improving competitiveness.The paper introduces the theory and method of customer relationship management , and analyze manufacture status , and the issues of information utilizing , and introduce the theory of customer relationship in manufacturing. The proposal is forwarded for set-up and application for system of customer relationship and will be helpful manufacture .