Research In Customer Relationship Management Of Daqing Oil Field Communication Company

As China Telecommunication has experienced several split-ups and regroupings Breaking monopolize and leading into competing in communication enterprises, a few comprehensive communication companies with relatively balanced power are competing against each other. Every telecommunication corporation comes to know that the increasingly narrow space of number of customers is small and small. The age of low profit has come for the Telecom industry. The importance of maintaining customers has been recognized both in the academic fields and industrial fields. Customers with high loyalty have become the basic guarantee of acquiring competing superiority, making corporation continuancely and steadily development.All above is the background of the following paper. With the theory of CRM , and combining at present of Daqing telecom company ,the questions that consist in it, to build the CRM system of Daqing telecom company.This article firstly makes a basic theory of customer relationship management and on this basis, introduces the naturally condition and the questions that exist in Daqing telecom company. Finally, wholly introducing the CRM system of communication company in order to administer effectively.