Research On Corporate Culture Construction Of Daqing Electric Power Group

In the 21st century, competition among companies has been in the times of victory which depends on culture. Meanwhile, we are in the key period of perfecting the socialism market economy system, adjusting the social economy structure, dealing with the international economy integration. The reformation and development of the state-owned companies are facing with new opportunities and challenges. In the new circumstances, it is a worthy question of study how state-owned companies understanding enterprise culture correctly, getting rid of the formalism during the enterprise culture construction, and building the enterprise culture corresponding with the enterprise strategy on the basis of company reality.Daqing electric power group is the subordinate specialized subsidiary company of Daqing Petroleum Administrative bureau. It is mainly shouldering the production and construction of Daqing petroleum and petrochemical. It is also affording the duty of electricity generation, the power supplying and heating to Daqing local industry and the citizens living. Since April,1998 set up, the group has been attempting to establish and cultivate the enterprise culture, in order to avoid the phenomenon of"gathering without solidifying".Through years endeavors, it has made some progresses, but still exists insufficient.With the help of enterprise cultural correlation theories, the paper conducts thoroughly and careful research on Daqing electric power group's enterprise culture construction. Pursuing its merits, discovering its insufficiency, and hoping it can provide the help to its future development.First of all, the paper expounds the rising, the composing, the measuring and the diagnosing of western enterprise culture, and giving the summary of research results and the practice situation of the domestic and foreign enterprise culture for 30 years. Then, on the basis of the theory elaboration, the paper utilizes investigations and analysis methods to conduct the appraisal research on the present situation of the enterprise culture construction in Daqing electric power group, summarizes its characteristic and absorbs good points from the electric power enterprise culture model to utilize. Finally, the paper puts forward the proposal from four aspects to the enterprise culture construction of the Daqing electric power group, with its can instruct the enterprise culture of the Daqing electric power group well.