The Marketing Strategy Of Haerbin Electric Power Bureau

Along with the electric power organizational reform further deepening and the region electric power market construction comprehensive advancement, in the traditional short economical situation electric power market marketing idea and the strategy already could not adapt the current electric power market supply and demand relations change. Therefore, the electric power company sets up completely take the market demand as the guidance, satisfies the market requirement for the objective marketing idea.Harerbin Electric Power Bureau is a large electric supply company in Heilongjiang province, and it is important in marketing. Under the new situation, marketing and company development system based on market oriented, deepening market permeation on objective market, widening occupying substitute-goods market, improving service level, increasing market competitive ability, which are great effecting to Harerbin Electric Power Bureau.Combined with the writer's own working experience ,this paper applies the theories related to marketing and strategic management. According to the present situation of Harerbin Electric Power Bureau's marketing, its problems and features, the paper segments the electric power market by analyzing the electric power macro environment and its major body. Then the paper puts forward cost advantage, marketing permeation. And based on those strategies, the paper pays more attentions to marketing tactics. Then the author offered related measures to carry out the marketing strategic tactics. In the end, the paper forms a set of sketch of electric power marketing system which guide Harerbin Electric Power Bureau's marketing and improve service levels. So the paper has great value to other electric supply company.