Research On Strategy Of M Wool Outlet Store

M wool outlet store is an individual-owned legal entity. Its extremely growing speed and distinction have made it as the number one outlet company in Tianjin area in the recent two years. However, the owner's energy and ability are really challenged as the branches are opened one by one. It is becoming more and more important for the owner to construct and implement an efficient and workable developpment strategy to reach company's goal and increase the sales revenue as the business is becoming bigger and bigger.This article addresses the company's opportunitie and threat, strength and weakness in terms of the analysis on the internal and external environments. Based on the analysis, this article advises the suitable and proper developpment strategy so as to make the company reach the desired goals.In the following chapters, characteristic analysis methodology is to be applied in accordance with measurement analysis methodology. Firstly, this article outlines the basic theories including the definition, classification and related topics of developpment strategy. Secondly, this article deeply analyzes the environments, industry situation and market competition structure in term of the analysis method of PEST and Porter's industry competition structure model. The detailed analysis is represented for the company's internal environments by establishing the core competition performance key and model. Thirdly, this article has a general estimation for the company's internal and external influence factors i.e. company's opportunitie and threat, strength and weakness according to the analysis result from EFE, IFE and hierarchy analysis methods. Based on the general estimation, this article advises development strategies for this company. Finally, an alternative strategy solution is provided and appraised based on the SWOT matrix analysis. Eventually, the best development strategy is settled down and the detailed implementation approaches are advised as well.