| Currently, Chinese software corporations are facing with huge challenges andnumerous uncertain factors.One hand,under the strategy of building innovativecountry ,innovation and breakthrough of basic software technology is the foremostaimï¼›on the other hand,domestic software corporations are confronted withthreatening battle-more and more foreign software companies will enter softwareindustry .It will restrain the speed of self-accumulation of civil software companies.Foreign software magnate and foreign institution of traditional industry will makeChina as software subcontract center. Hunting up excellent programmers will bemore intense.IT industry is famous for fastest speed and most intense compete. This articleis emphases on ZC Software Engineering Co., Ltd. (ZC Company), which is one ofthe Top 100 Electronic Information Enterprises nationwide, how to establish itselfdeveloping strategy, how to strengthen its strength, and how to improve itsmarket-position.This article make a systematical research on ZC Corporation's developingstrategy based on modern management theories and strategy analytical tools thatconsist of quality and quantity. Through traditional analytical tools such as PESTmethod, Porter's competition construction model, value-chain, BCG matrix and corecompetence theory and so on, this article makes the analysis of ZC Corporation'sinternal and external environment key factors. By using models of EFE, IFE, AHP,SWOT and QSPM etc, this paper makes the quantitative analysis and acomprehensive evaluation of these key factors. Then, several optional strategyprojects are made out and the developing strategy of ZC Corporation is selected. Inthe last place, with regard to putting the strategy into implementation, the writergives five feasible suggestions. |
