Research On Developing Strategy Of Yunnan Tianchuang Co., Ltd

Fine Phosphorous Chemical Engineering Industry is the most important branch of the Phosphorous Chemical Engineering Industry. Phosphates are also the basic material needed by the developing of economy and people's daily life. After 1990, especially 2000, the Industry is facing important opportunities and challenges. The fast growing of the domestic enterprises and the economy's globalizing are making the market competition intense and complicated. The main task of this present essay is to research the developing strategy of Tianchuang Corporation in order to help the corporation to improve self-capability and market-position under this situation.According real situation, the essay make a systematical research on Tianchuang Corporation'developing strategy based on modern management theories especially strategic management and analytical approaches which consist of quality and quantity. By using several analytical methods such as PEST method, Porter's competition construction model, value-chain, BCG matrix and core competence theory and so on, the essay do the analysis of the company's internal and external environment key factors. By means of the models of EFE, IFE, AHP, SWOT and QSPM, the essay makes the quantitative analysis and a comprehensive evaluation of these key factors. And then several optional strategies which Tianchuang Corporation can adopt were made out. Upon this basis, the developing strategy of Tianchuang Corporation will be selected. At last the essay give some suggestions of how to put the strategy into implementation...