Marketing Strategies Research Of Kang Li Pharmaceutical Company

With flourishing development of pharmaceutical industry and improvement of life quality, the medicine market demand is more and more big, Kang Li Pharmaceutical Company also profits in among vulgar. But present stage, because the market competition is day by day intense, simultaneously send changes the committee continuously to reduce prices to the drugs, compression company profit space.This proposed to Kang Li Pharmaceutical Company marketing a higher request, how dose Kang Li Pharmaceutical Company unify the market marketing theory and the marketing practice of the company, the formulation suits the oneself characteristic the market marketing strategy, seeks the bigger development space, has become this enterprise current most important problem.This article chooses Kang Li Pharmaceutical Company is the research object, unifies the marketing management theory and the marketing practice of the company, cuts into the spot take the patient demand as the research, the comparative external analysis medicine profession present situation and the development tendency with Kang Li Pharmaceutical Company current marketing present situation, have discovered the question which Kang Li Pharmaceutical Company exists; Macroscopic and microscopic environment faces which through the analysis Kang Li Pharmaceutical Company, has obtained Kang Li Pharmaceutical Company exterior opportunity and the threat and the internal main superiority and the inferiority, summarizes starts, under the OTC expansion of market environment in the natural medicine, although the company product demand quantity increases, while the overseas competitor wells up into, the profit space drops, Kang Li Pharmaceutical Company must use own technical, the brand well-known superiority carries on the exhaustive analysis to the product benefit, in this foundation, through carries on the market to Kang Li Pharmaceutical Company to subdivide, goal market choice and product difference localization, The goal market for the age 30 year old of above woman inflammation class patient and the old age painstaking Cardiovascular patient, and has formulated Kang Li Pharmaceutical Company marketing strategy with emphasis, in the product strategy, contains the product combination, the product improvement, the product development, the product packing, the product brand five aspects; In the price strategy, proposed suits Kang Li Pharmaceutical Company fixed price way; In the channel strategy, how did this article establish the channel on Kang Li Pharmaceutical Company as well as how manages the channel to conduct the research; In the promotion strategy, this article mainly from the advertisement demand, the public relations marketing, the terminal and the sale promotes several aspects to elaborate. In order to above guarantee the marketing strategy effective implementation, it finally proposed in the paper the reorganization marketing management pattern, strengthens the marketing troop to construct, enhance the marketing to carry out the strength, to strengthen with the exterior cooperation of implementation suggestion.