Marketing Strategy Of Compound Ossotide Injection For Nanjing Xin Bai Pharmaceutical Co.,Ltd

For Xinbai Pharmaceutical to become stronger and bigger,and to catch up with it,we will strive to reach a strategic goal of 300 million sales in 2019.At the same time,we will also give a reference to the research on the marketing of compound bone peptide products.This study is based on in-depth interviews with the attending physicians and chief physicians of the second-or third-level hospital orthopedic departments or related departments of the second-or third-level hospitals in the sales center cities,combined with in-depth interviews with industry experts.A combination of analysis and quantitative analysis was conducted.First of all,Xinbai Pharmaceutical’s compound bone peptide products are superior to other products in that they have more product specifications,complete types,high market share,high customer satisfaction,strong technical research and development capabilities,and many patent projects;however,compound bone peptides.The products still lack the influence of the product’s own brand,the market competition is fierce,the product gross profit margin is insufficient,and the innovation of compound bone peptide products needs to be improved.Secondly,there are four key issues in the marketing of Xinbai Pharmaceutical’s compound bone peptide products: first,insufficient product innovation,insufficient brand influence;second,lack of competition-driven pricing strategy;third,product channels Lack of hierarchical management mechanism;Fourth,the market promotion strategy lacks Yokogawa,and the promotion effect is not satisfactory.In order to further enhance the marketing ability of Xinbai Pharmaceutical’s compound bone peptide products,four major measures and a guarantee mechanism were proposed,which are: product strategy based on medical channels,strengthen product innovation,build a competition-driven pricing strategy,and build a grading A classified channel management system that enhances customer value and reduces market promotion strategy portfolio based on customer’s existing resources.At the same time,Xinbai Pharmaceutical needs to establish a corresponding guarantee mechanism to ensure the smooth promotion of marketing strategies,specifically to build a consultative marketing service concept based on the consultant’s demand system,optimize sales staff incentive policies and strengthen sales staff training,and improve informationization level.Promote digital marketing.Through the research in this paper,it will help to improve the marketing strategy of Xinba Pharmaceutical’s compound bone peptide products,further promote the sales of compound bone peptide products and improve customer satisfaction.At the same time,this study also provides reference for the development of marketing strategies for related companies in the same industry.