Research On New Product Development Mechanism Of CNC

With the development of china's economy, the need and demand to telecom has been gradually increased, which results in the increasing competition of telecom market. Under this situation, development of new product is essential to every telecom operator. However, CNC as the state-owned telecom operator also has some problems in the new product development, such as lack of pertinence to customers, less risk control and incomplete procedure in the progress of the development. Those problems directly result in incompatible new products which do not match the need of the customers to telecommunication, and also lead to various problems after plunge into formal business. All the problems could finally lead to business income of CNC.The paper is aimed to find out the underlined reason of mechanism of new product development in CNC by comparison between CNC and brilliant telecom operators home and abroad. With reference to eTOM model, a brand-new development mechanism for CNC is established in the paper. The main content is divided into three parts: 1. to find out the underlined reason of failure of the new products of CNC by comparison with other outstanding operators home and abroad. 2 with reference to eTOM model and SGS management theory, to discuss the possibility of establishment of eTOM model in CNC.3, to discuss about the specific approaches and methods of establishment of development mechanism based on eTOM model.