| By the end of 2005, China is the biggest telecom market followed by more than 800M mobile subscribers, and on August 10 2006, CMCC has become the biggest operator. Now it has the biggest market share and number of subscriber.Chances always come together with the challenges, how to hold up the opportunities in this special time and enhance the ability of grasp the chances are what we need to carefully discuss and study.How to define all the enterprise business activities? How to understand the business process deeply and roundly, and establish the enterprise operational layout? Finally build and carry out the new generate management method and service process. How to supply a firmed enterprise platform of creative value chain, supply chain, service chain and management chain then cultivate and enhance the core competitive ability. These factors have already become the key of the operators building up the advantage of core competitive and occupy the high place of the market.TMF-Telecom Management Forum has already created the eTOM model, it has the following characteristics: wider process, broader scope and related with the world wide, now it has already become the focus of the discussion, especially in the mobile enterprise. It has become the guideline of company strategy and service principle supporting the telecom enterprise in the daily and future work.The thesis has given out the following detail descriptions of eTOM together with eTOM's function and related theories. At the same time, the author gave a deeply analyze of Harbin mobile communication company about its daily operating and management status. With this information, give some suggestion to correct the existing problems, at the same time give out some theory with personal trait.Finally, eTOM model is an international operation map that described a global telecom company management process but for china for the special operator, the changes are necessary. So the lecture gives some reasonable suggestion for it. |
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