| Guodian Jingyuan Power Maintenance Co., Ltd (in the text,the shorter form is the "jindian Maintenance Co., Ltd ") is the subordinate enterprises. of Guodian Jingyuan Power Co, Ltd. The paper concludes and organizes the domestic and international theories on strategy and strategic management system. Based on qualitative and quantitative analyses, we can recognize and fix company's evolution strategy in order to guide the company to quicken development in the complicated and competitive market, by taking advanced strategy management science from home and abroad as a guide, fixing the attention on keeping the long-term competitive superiority, investigating the marketing of electric power maintenance, analyzing a flood of business data, making multiple use of the basic theories and means of strategy management, combining the theories with practical situation of the company, making certain exterior and interior environment, seeking opportunities and threats, evaluating objectively strengths and weaknesses. The thesis pointes out the general development strategy, determines the mission and strategic position and brings up the supporting. |
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