Research On Developmental Strategy Of Tibet Mineral Materials Supply And Marketing Company

To do the right things is more important than to do things rightly. When we decide to do the right things, the directions and targets will come to work mostly, which can be comprehended as strategy. Therefore, to do the right things is of strategy, whereas to do things rightly of tactics. Nowadays with the competition of enterprises in the society becomes inereasingly severely, the key factors leading to success vary. However, the vital one is to make a strategy, which directs the development of an enterprise. Whether a strategy is successful or not also depends on coordination of tactics .if the strategy fails, the success of tactics will accelerate . the failure of strategy.In this essay the classic strategy management theories and their developmental process will be introduced firstly. Strategic theories are an outcome of the time , and come closely to the economy, society, especially to the present condition of enterprise, which helps to put forward the guidance theories, Therefore, strategic theory is the foundation to draw up a strategy. Secondly, by envirnment, combining the theories, techniques and methods, the company's history and internal resources and ability have been evaluated scientificlly, what's more, its mission, prospect, principle of management and policies, and developmental strategy have been assured in this essay .With a deep comprehension of this company, the author ,the general manager,makes use of the strategy of Phase III to analyze the construction IFE,EFE, SWOT, BCQ and IE. By using the metered strategy, he also carries on the strategy decision and puts forwards a concentrated diversified developmental strategy, which will focus on the automobile, the engineering machine service trade and the logistics operation. The author draws up the organization strcture, resources installation, the adjustment and the arrangement of human resources in it.Then on elaboration of corporate culture, a try has been carried on in the strategy control by using the balance accounting card and Do Pont competition strategies have been set up: cost the first, differentiation, and alliance in the three main businesses.