| Northeast Electric Power Maintenance Engineering Co., Ltd. (NEPM), is one of regional companies formed by China Power Investment Corporation (CPI), as a result of restructuring the traditional personnel pattern of putting running and maintaining together. For a newly-founded company, the research on the development strategy is extremely crucial and urgent.The paper concludes and organizes the domestic and international theories on strategy and strategical management system. Based on qualitative and quantitative analyses, we can recognize and fix company's evolution strategy in order to guide the company to quicken development in the complicated and competitive market, by taking advanced strategy management science from home and abroad as a guide, fixing the attention on keeping the long-term competitive superiority, investigating the marketing of electric power maintenance, analyzing a flood of business data, making multiple use of the basic theories and means of strategy management, combining the theories with practical situation of the company, making certain exterior and interior environment, seeking opportunities and threats, evaluating objectively strengths and weaknesses.The thesis pointes out the general development strategy, fixes the company's willingness, determines the mission and strategic position and brings up the supporting and detailed operating measures. |
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