Research On Developmental Strategy Of YanChang JingBian Petroleum Company

Chinese oil industry, same with other industries, has been achieved well-known achievement. since reform and opening. During the time, some excellent enterprises of the industry have developed from small to large, and weak to strong. Their administrative model have also been moved from simple to scientific. They have focused on marketing rather than production itself. At the same time, they have paid more attention not only to efficiency and marketing surroundings, but also to the whole society. In order to gain stable development in the long run, developmental strategy of enterprises has become key factor under unstable and complex marketing environment.ShaanXi YanChang petroleum (group) CO.LTD is the fourth petroleum company on oil field of China. YanChang JingBian petroleum Company was found 5 years ago. Being set up, it has achieved developing very rapidly, and done more for the targets of the ShaanXi YanChang petroleum enterprise. Its developing plan and administrative measures have provided huge power to drive the factory run fast and quickly. The strategy and administration could probably show a good example for related enterprises. However, after China joining WTO, the competition of marketing has become more drastic than ever before. If the enterprise has not made developing strategy from itself situation, it would not gain development in the long run, and even be sifted out. Through analyzing the strategy and administration of YanChang JingBian petroleum Company, combining some theories and ways of administrative, such as SWOT. Poter's Five Factors of influencing competition, Marketing environment and actual environment of YanChang JingBian petroleum Company, basic theories and the special situation of YanChang JingBian petroleum Company, short term and long term development of the enterprise, Through to the enterprise internal factor's system analysis, has been clear about enterprise's internal superiority and the weak trend, has obtained the SWOT factor analytical table. According to the SWOT analysis's result, in is clear about development mentality, determine development targets and development priorities, in the formulation development step situation determined YanChang JingBian petroleum Company. the developmental strategy which adopts day by day in the intense home international market environment, enables the extension pacifies border regions drills picks the company in implementation developmental strategy time to be able to be clear about the goal, to hold the key point, guaranteed that the extension pacifies border regions drills picks company's developmental strategy to be able practical effective realization.This article make the detailed research analysis to the YanChang JingBian petroleum Company , and drew up the science reasonable developmental strategy, may have the help to this company development in the future.