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A View On Marketing Of YICHUN Economical Hotel

Posted on:2009-05-04Degree:MasterType:Thesis
Country:ChinaCandidate:Y ChenFull Text:PDF
GTID:2189360245970992Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The economy hotel industry of our country is to develop with the opening policy going deep into, is the earliest one of the industry accepting abroad advanced managerial experience and technology.However, minitype hotel management control still stays, among quite a few in the copying stage , being short of flexibility and the mental consciousness being innovative managing , managing has not been reached optimum state . Stage being able to say the hotel in the nowadays job need studies and discusses most, the general manages need to move forward further forward. The marketing is needed to reinforce in current hotel. The hotel is containing gigantic development merchant machine although hotel industry being traditional .The main body of the book is to ananlyse marketing management in Yi Chun X.D.Y COMMERCE HOTEL that provides comfort , safety , fad, the new accommodation environment and creates a low price . I thinks that the X.D.Y COMMERCE HOTEL has found the blue sea belonging to self in Yi Chun City! The hotel Marketing Management has brought forward self view to the Yi Chun economic hotels. The Marketing Management on Yi Chun economic commerce hotel have comparatively real significance.
Keywords/Search Tags:economy hotels, management, study
PDF Full Text Request
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