Spatial Distribution Characteristics Of Hotels In Nanjing

Since the implementation of the policy of reform and opening to the outside world,China's national economy and tourism have been developing rapidly,the people's living standard is also increasing,tourism,commerce,trade and other activities are increasing,which greatly stimulates the demand of the hotel market.In recent years,the development momentum of Nanjing's social and economic is strong,business activities and tourism activities are increasingly frequent,and as an important part of the third industry,the hotel industry is of great significance to the social and economic development of the whole city.However,with the increasing demand of the hotel,the competition between the hotel industry has become increasingly fierce,which leads to the unreasonable phenomenon of the spatial distribution of some hotels,which seriously hinders the sustainable and healthy development of the hotel industry in Nanjing.It is of great theoretical and practical significance to explore the spatial distribution characteristics of hotels in Nanjing,and to make a micro location selection for the main body of the hotel investment and to make the relevant planning practice by the government.This paper,taking the high-grade hotels and economy hotels which opened after 2002 in Nanjing as the research object,studies the spatial distribution characteristics of hotels in Nanjing by the nearest neighbor analysis method,the kernel density estimation and the buffer analysis method with the help of ArcGIS10.2 software,including the overall spatial distribution characteristics,the relationship with the traffic and the commercial circle,the spatial distribution characteristics of different types of hotels,and puts forward some suggestions on the distribution of hotels in Nanjing.The main conclusions are as follows:Firstly,the overall spatial distribution characteristics are:(1)uneven distribution of regions,most hotels are located in the main urban area.(2)the degree of agglomeration is relatively high,forming a high density gathering area and several secondary gathering areas.Secondly,the relationship with traffic and commercial circles:(1)the degree of agreement with traffic(ground road traffic and rail traffic)is higher,and the axial distribution along the main road and the subway line is obvious.(2)it is closely related to the layout of the business circle,and the influence of Xinjiekou business circle on hotel distribution is greater than that of Hunan Road business circle and Confucius Temple business circle.Finally,the spatial distribution characteristics of hotels with different types are as follows:(1)there are certain differences in the regional distribution of high-grade hotels and economy hotels.(2)the agglomeration characteristics of high-grade hotels and economy hotels are different.According to the conclusion of the study,some suggestions are put forward: the factors of traffic and business circle should be taken seriously in the hotel location;different location factors should be taken into consideration by hotels with different types;the government should give full play to the guiding role to optimize the regional structure of hotels.