"Telephone Navigation" Marketing Project Management

Project management is a systematic and high efficient management method. Project management has flexible and temporary feature and focuses on integrated management and objectives management. More and more enterprises pay attention to Project Management, and PM begin to apply into non-project-oriented enterprises. Current Project Management application in the communication industry is still basically a blank. "Telephone Navigation", as a representative of China Netcom restructuring service, Project-oriented Management of its marketing is not only the needs of its own service operation but also the needs of enterprise management innovation attempt. "Telephone Navigation "service marketing system is a systematic and complex operation innovation project. Based on this, the paper does some practical study for the "Telephone Navigation" service marketing Project-oriented Management.The paper expounds the research background, objective and contents. Through the theory, methods and features of Marketing Project-oriented Management, the paper analyzes the feasibility and necessity of Project-oriented Management for the "Telephone Navigation" service. The paper mainly analyzes the project-oriented management model of "Telephone Navigation" marketing and also specifically expounds project management process.The paper firstly proposes to apply Project-oriented Management concept in telecom industry field and describes completely marketing Project-oriented Management process especially given an example of "Telephone Navigation" service that is also the innovation point of the paper.