Research On Guangzhou PICC Export-oriented Telephone Marketing

With global financial insurance industry's vigorous development, Insurance export-oriented telephone marketing model that the traditional insurance marketing channel powerful supplement and expansion Appeared in the late 20th century, and in euramerican market rapidly. Insurance export-oriented telephone marketing sparked an international insurance industry product sales channels innovation revolution. Now the telephone marketing channel has become a famous international insurance company is one of the important profit for marketing channel.After China's entry into WTO, due to the development of economic globalization, Accompanied by a foreign insurance company to enter the Chinese market, telephone marketing mode was introduced to China corresponding. And because the phone marketing with low cost and simple relative popularization and efficiency, and gradually become Chinese characteristics such as exploring a very important marketing channels and methods. Joining the WTO means of China insurance industry comprehensively with international insurance system, China insurance company will connect with foreign insurance companies in the global insurance market face-to-face competition. After almost 20 years of efforts, both in scale or normalization, the insurance industry has made much progress, but the question still exist, The insurance industry development behind foreign. Therefore, in the global integration situation, understand the foreign-oriented telephone marketing in the development of the insurance industry status and discovered the existence question, and actively explore the developing countermeasure of this series of problems to enhance our country's insurance international market competition ability is of great significance. This paper uses marketing management of SWOT analysis method and the 4p theory, through to China guangzhou branch of PICC case analysis, and analyzes the present situation of export-oriented telephone marketing analysis.According to the questionnaire survey points out its China guangzhou branch in PICC export-oriented telephone marketing problems existing in the case analysis, so as to put forward the conclusion that the foreign-oriented telephone marketing in insurance development countermeasure and the suggestion.