Study On Developing Stratagem Of The Polyether Department Of Tianjin Petrochemical Corporation

The enterprise management is the main of enterprise development stratagem management. The Polyether Department of Tianjin Petrochemical Corporation is a medium Petrochemical enterprise。There are many problems in the current development and have many defects in the development stratagem management. These problems and defects have restricted enterprise sustaining and healthy development. So it is necessary to research these in the stratagem management of view.The text follows modern enterprise management idea, expatiates the stratagem management by the numbers, mainly research stratagem management processes, methods and operations. And roundly analyses the inner and exterior circumstances of Polyether Department of Tianjin Petrochemical Corporation deeply .There are used the SWOT method, analyzing the enterprise's relative competition adversary of strength and worse, and opportunity and threaten in the aim market, establish a set of enterprise development stratagem and bring forward the action planning.Base on the above thinking.Firstly, The text sets forth the research background ,objective, meaning and thinking.Afterward,There combines the current development of Polyether Department of Tianjin Petrochemical Corporation and summarizes correlative stratagem theory. Thereon, the text analyzes the inner and exterior circumstances, the exterior rmacroscopical and Industry's circumstances and inner conditions of Polyether Department of Tianjin Petrochemical Corporation, clears the strength, worse, and opportunity and threatens. And makes use of the SWOT method, qualitatively analyses and sums up the inner and exterior circumstances, thereby educes the SO,WO,ST,WT of Polyether Department ,whereafter combine EFE,IFE matrix and quantitatively analyses, make sure that the enterprise must take the increasing model stratagem. Finally, the text introduces the stratagem and guarantee system of Polyether Department.