Development Strategy Research Of Company A

Business strategy is to maintain sustained development on the basis and premise for. A company as small and medium-sized e-commerce enterprises, in the face of a complex environment, and tremendous development pressure, formulate scientific development strategies and to strengthen the development of strategic management is very important. This paper seeks to Company A development strategy research, expect A company providing strategic decision-making and contribute to the establishment of the strategic management system, similar expectations of their strategic management of a certain reference value.This paper uses strategic management, the economy, the management of the theoretical analysis methods and tools, Company A strategic analysis, strategy formulation, strategy implementation, and evaluation of strategic control of the logical framework, the process and methods of a more systematic elaboration.A first on the overall environment facing the company, industry environment for the analysis, in the overall environmental analysis, the use of PEST Analysis of Company A facing the political and legal, economic, social, cultural, technical and other macroeconomic environment were analyzed. Analysis of the environment in the industry, Porter's five forces used model, which focused on the ERP Company A of the existing competitive industries, potential entrants, substitutes for buyers and suppliers to conduct a detailed analysis.Subsequently, Company A of this paper, based on empirical research, surveys and studies of the basic situation of Company A, and contrast their own advantages and disadvantages, through SWOT analysis and the matrix, and other strategic analysis of the integrated use. Through electronic commerce for small and medium enterprise development strategy, in combination with enterprise development life-cycle theory A Electronics Co., Ltd. will stage of development and application of the problems encountered by the development strategy. And the company's overall development strategy based on the status quo of the enterprise-specific business strategy: marketing strategies, human resource strategy, organizational innovation strategy, corporate culture strategy, financial strategy.At the same time an effective strategy for the protection of advancing to the strategy of building a full-oriented model and enterprise performance management strategy of dynamic innovative mechanisms, and response to the Company A development strategy and how to effectively control the development of a strategic evaluation.