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The Application Of Military Strategy Principle In The Strategic Management

Posted on:2008-05-18Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y ZhangFull Text:PDF
GTID:2189360245478570Subject:Business management
Abstract/Summary:PDF Full Text Request
In the age of economic globalization context, the Chinese enterprises have also entered an era of strategic competition. Those enterprise whose ideology of strategies and practice are more advanced than others, will preserve an invincible position in the future competition, and those who have lagged behind in the strategic management will be washed out. Under the background of the economic reform, social reform and traditional cultural transformation, the demand for strategic management knowledge in some big enterprise has become universal.From the outset of the concept, the strategic management has clearly become a specialized field, but even a specific field, they still have a close contact. Although the current research in this area has yielded notable results and have a large number of relevant research outcome, fundamentally speaking, the research results are still lack of systematic, the integrity of layered, and have not formed a theoretical system. The main task of the paper is to try to solve these problems.The starting point of paper is from one of the sources in the enterprise strategic management theory, and also from the point of its status of the management, viewing the impact on the management theory given by the military strategy in an objective way, systematically summarized the results of the previous military theory; in contrast with military theory, make an analysis of their differences and similarities, solve the problem between military thinking and enterprises'strategy. Contemplating the part in which we can make a further study, or which military strategy can play a greater role in the enterprise strategy. On the basis of reading a large number of research results from abroad, and then merge the formal research outcome. Make the results systematical and configurable. Provide methods of strategic management in modern enterprises. Construct a strategic management system suitable for the situation in China. Apply them to the strategy management of the enterprise.
Keywords/Search Tags:Enterprise strategy, Military strategy, Strategic Management, Strategic Management Analysis Method
PDF Full Text Request
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