The Preliminary Discussion Of The Passenger Car Bussiness Unit Of Dongfeng Motor Corporation

The automobile industry is a typical global industry, in the age of economic globalization background, the Chinese automobile industry's development is inseparable from the world. With China's accession to the WTO, the tide of globalization spread to China, China's auto enterprises are facing the survival and development of the major issues. Transnational Corporation and active cooperation, and become its strategic partner, or China's automobile industry will become the inevitable choice. The integration of development, growth in development, will become the main theme in future of China's automobile industry development in a certain period of time the main theme.On the basis of theories of enterprise strategies and internationalization strategies, this paper takes the methods of on-site inspection,investigation on those concerned, recording typical events, collection of messages and background information of kinds of documents, collection of media information and so on . First introduced the world's major national auto industry development model and reference, and then to Dongfeng Motor Corporation of the passenger car business unit strategy for the study, analysis of the Dongfeng Automobile Company of the passenger car business unit competition strengths, weaknesses, opportunities and threatened.To take the initiative to integrate into the globalization process in the automotive industry, actively participating in international division of labour, the progressive realization of the value chain from low-end to high-end of the transition, seize control of key areas, thus forming self-development ability of the international strategy. Analysis of the Dongfeng Automobile Company of the passenger car business unit of progress, and improvemeni of the Dongfeng Automobile Company of the passenger car business unit strategy.