A Research On Internationalization Strategy Of TPG(Tianjin Port Group)'s Motor (Ro-Ro) Business

In recent years,with the convenience of "The Belt and Road Initiatives",Chinese enterprises have tried to "Go outside" strategy,especially in the transportation,ports,logistics and other infrastructure industries, which created unprecedented opportunities of development for them. As a hub of transportation, ports played an important role of node and platform in international trade and logistics. Meanwhile, as the shipping centure of north China, Tianjin Port has to put the internationalization strategy on the agenda ASAP.The article first introduced by the internationalization background of Chinese enterprises,then Introduced the theory of internationalization of enterprises, and focused on the author's research on the significance of internationalization. In the third chapter, the article conducted a comprehensive analysis by case analysis. And then sum up experience, explored the direction of the implementation of TPG international strategy. Car business was chosen in the article on international strategy.And then according to different development models,combined with the business development of TPG, with comparative analysis method and SWOT, studied the direction of TPG's internationalization strategy.Based on the degree of internationalization of TPG, the operation capability of motor business and the basic situation of market, the author formulated the internationalization strategy of the motor business of TPG.And the intended goals were introduced, at the end of the article the internationalization of the safeguard measures putted forward.