Analysis Of Dongfeng Motor Corporation's Financial Strategy Based On Core Competitiveness

Financial strategy as an application of strategic theory in business financial management, coupled with its coordination with the corporation strategy, plays a very important role in a corporation's succeess.The overall objective of financial management is to assemble, allocate and utilize resources in a reasonable way to achieve the balanced, efficient flow of its fund and to build a core competitiveness and realize profit maximization. Core competitiveness is the energy source of the corporation's survival and development and is the key to ensure the successful implementation of its objective. Therefore, business financial management must be aimed at strengthening the corporation's core competitiveness. However, there are very big limitations both in theory and practice as to the current financial management, which makes it impossible to meet the demands of updating corporation strategy. Only by building a strategic framework of financial management based on core competitiveness can promote the financial management level and enhance the competitive power.Through the analysis of advantages and disadvantages of Dongfeng Motor Corporation's financial strategy and dynamic evolution research theory between financial strategy and core competitiveness, this paper proposes a strategic framework of financial management based on core competitiveness and emphasizes the importance of financial strategy in the cultivation of corporation's core competitiveness. The paper includes five chapters:Chapter 1:an introduction of the context, purpose and significance,research method and content; Chapter 2:an theoretical analysis of core competitiveness and financial strategy; Chapter 3: the financial strategy analysis of Dongfeng Motor Corporation, including the introduction of the corporation, the present situation and its financial strategy, the advantages and disadvantages analysis of its financial strategy; Chapter 4: the building of a strategic framework of financial management based on core competitiveness, including the basic situation of China automobile industry development and an analysis of Dongfeng Motor Corporation's competitiveness;Chapter 5: suggestions for Dongfeng Motor Corporation's development.