An Analysis On Price Rise In The Tickets Of The Open-access Resource Scenic Areas From The Perspective Of The Management System

Tourist attraction as the main component of tourism products, is the core elements of the tourism industry. Scenic areas of the rational development and orderly management of the tourism industry to sustainable development is the prerequisite elements. Scenic Spot ticket prices as a simple, effective means of regulation and governance is an important part of the management of scenic areas.Public resources as tourist attraction like the common wealth of mankind, is unique, high-value, non-renewable, irreplaceability and other public properties, is a special kind of public resources, a quasi-public areas of products to reflect the public good attributes. However, in recent years, China's scenic spots in particular categories of public resources tickets for the high tourist destinations, steadily rose to become the industry as well as issues of great concern to the people.To sum up, attractions tickets for the up-pricing following reasons: the current ticket prices too low to reflect the matters covered in spots of historical, cultural and social values, the value of intangible assets, increase income scenic areas, scenic areas make up for the day-to-day repairs maintenance funding gap And use the price lever to adjust the current overload of visitors flows, the protection of cultural relics. From the perspective of resource protection, because of the need to protect the national cultural heritage as well as various types of precious natural resources very wide scope, its commitment to the protection of heritage resources and funds are limited, making the world including national scenic and heritage Spot, the special attractions of the relative shortage of maintenance funds. but, according to an investigation, the scenic spot management from the area to extract the ticket income ratio is not high maintenance costs, but other expenses accounted for the majority of ticket sales. Meanwhile, on the "holiday economy" drive, raising ticket prices alone control the effect of the number of visitors is limited. From the social point of view of public welfare, public resources, such as the World Heritage tourist destinations like the establishment of purpose is to satisfy citizens in improving the delight of life, knowledge, education, etc., is to meet the needs of the public utility of each one of us have visited To enjoy the rights. Public resources like tourist attraction ticket price is not determined by market supply and demand, tickets does not mean that the heritage resources and scenic resources of the market value, tickets can only be as a resource for the added protection. Therefore, the area is unreasonable ticket prices were too high, depriving the part of low-income people the right to education, contrary to the public good attributes of the area.Based on public resources like the definition of the nature of tourist destinations, from the perspective of the management system, analysis of the reasons for rising ticket prices, Concluded that management system is the root cause of rising ticket prices, and through foreign and domestic Case Study, absorb advanced Experience, then a management system corresponding countermeasures, and more clearance for the people of the area increases understanding of the nature of tourism administrative departments, as well as the development programme of scientific and reasonable prices to help.