A Study On The Public Resourses Scenic Spot Ticket Prices And Empirical Analysis For Its Influencing Factors

With the expansion of the tourism market, the tourist scenic spot ticket prices,the ticket price impact factor research has become a focus of economics research.Many scholars in ticket prices phenomenon and the reason carries on the discussion ofmore factors affecting the scenic spot ticket prices research is relatively small, lack ofthe study of influence mechanism. In this paper, in reference to previous research onscenic spot ticket price influence factors, on the basis of a more comprehensivereview summarizes the influencing factors of scenic spot ticket prices, respectivelydiscusses the tourism scenic spots resources characteristic, environmental capacity,cost, market radius, scenic spots, tourist satisfaction customers consumption level andstructure, tourist attractions, public welfare, the influence of the management systemof scenic spot ticket prices, adopt the method of multiple regression analysis it isconcluded that the scenic spot ticket price calculation formula, to provide referencefor the establishment of tourism scenic spot ticket prices, effectively alleviate thetrend of the current ticket prices.Part of the tourist attractions in zhejiang province as the research object of thisresearch, to the scenic spot and business operation entity, the government pricedepartment, tourists as investigation object, and features a scenic resources,environmental capacity, cost, market radius, scenic spots, tourist satisfactioncustomers consumption level and structure, tourist attractions, public welfare, such asmanagement system as the investigation content, using the method of empiricalanalysis to explore the effects of influence factors on the scenic spot ticket prices.First, in this paper, the classification of tourist attractions, the value of tourismresources evaluation, the factors influencing scenic spot ticket prices and pricingmethods related literature, the essay discusses a series of basic work, and to sum up, amore comprehensive analysis of various influence factors of preliminary build theresearch model, the influence of factors on the scenic spot ticket prices, on this basis,put forward in this paper the research hypothesis. Then, according to the existingliterature on the research of the relevant variables, summary compiled in this paper,the questionnaire and measurement scale. In this paper, in order to effectively collectdata, use the way such as interviews, Internet, print questionnaires, collecting230 valid questionnaires. Of income data respectively in this paper, using SPSS17.0,reliability analysis, validity analysis, factor analysis, correlation analysis andregression analysis, test research hypothesis, the conclusion.According to the resultsof empirical analysis, the main conclusion:1.The scenic area tourist resources characteristic, environmental capacity, cost,market radius, scenic spots, tourist satisfaction customers consumption level andstructure, tourist attractions, public welfare, management system, and work togetherin the scenic spot ticket prices. Including the tourism resource characteristic,environmental capacity, cost, market radius, scenic spots, tourist satisfactioncustomers consumption level and structure have significant positive effects on pricetickets; Tourist attractions of commonweal and management system has a significantnegative effect on ticket prices.2.Through multiple regression analysis, the scenic spot their basic factor is themost significant factors affect the price of scenic spot tickets. Admission prices ofscenic spot resources characteristic factor is the scenic area as an important factor.3..Different income, people of different professions to various influence factorsand scenic spot tickets price level has a significant effect, and different gender, age, nosignificant influence on scenic spot ticket prices, the ticket price formulation processalso need to consider the income and consumption of tourists.4.some related theory lag, hope the research of this paper make a contribution inthis field, this study system comprehensively summed up the scenic spot ticket priceformulation to comprehensive considering the resource characteristics, environmentalcapacity, cost, market radius, scenic spots, tourist satisfaction customers consumptionlevel and structure, tourist attractions, public welfare, management system and otherfactors, to broaden the research scope, provide theoretical support for effective setticket prices, efforts to make a meaningful exploration.