| The supply of public goods in rural areas is the building of a new socialist countryside a breakthrough in the current status, under its supply has seriously constrained China's rural economic and social development,and a direct impact on the solution to the three rural issues, as well as the full realization of a well-off society. This study is designed from the needs of rural public goods perspective of the study of its funds through fund-raising channels, reform and improve the supply of rural financial institutions to alleviate the problem of insufficient funding sources. This paper believes that only fundamental solution from the start, the imbalance between supply and demand can be completely change the status of rural products for the full and effective public supply.This paper insisted in combining theory and practice research methodologies, in accordance with the "theoretical analysis - An Empirical Study - institutional building" on line, Given the large number of literature data collected at home and abroad on the basis of the current selection of a representative of a certain township– opened Kai an County in Jilin Province farmers for field research base, Take the field survey methods, sample rural areas through public demand for products of the status, the necessary papers were relevant data, and integrated use of economics, statistics and management theory, in the rural public products on the basis of scientific classification to the main villages, start from the perspective of individual farmers, their needs in the sample a comprehensive analysis of situation, that the present rural areas of public products in the gap between supply and demand conclusions. An Empirical Analysis of this on the basis of the article in which the sample of public goods underlying causes of the imbalance between the supply and demand for the analysis, to find out the reasons for the inadequate supply is an important source of the lack of construction funds, and obtained through feasibility analysis, a good The financial system is to resolve the supply of public goods funding an important solution. Therefore, the combination of different types of paper products, as well as various types of rural public supply of the main features to try to set up a supply of a wide range of rural financial system and to form a real policy of finance, financial cooperation, commercial banking and financial integration, complementary financial supply system, in order to realize the products of rural public financial support and effective supply. |