Application Of Mobile Supply Chain In Consumer Package Goods Industry

The competition of consumer package goods market becoming growingly fierece,it chanllenge the vendors to be more efficient . The article starts from the speciality and current situation of CPG industry ,combined with prospective mobile business solution,bring out the idea that mobile supply chain would be the realistic and effective way to help CPG vendors to enhance their competence.More and more companies change their focus from supply to cosumer's demand. In order to manage a demand based supply chain well, they need to acknowledge the demand signal and make accurate prediction,and also to make executable plan to response quickly to the signals.Mobile supply chain is one of those mobile business solutions, it base on the supply chain management platform,utilize various technology such as the mobile communication technolo gy,computer science and internet to manage the key business information anywhere anytime,help to optimize the whole business channel process.The import of mobile supply chain solves the'last mile'problem which is the weakest part of the industry supply chain and makes the supply chain complete from the center to fieldmarket.Mobile phone which supports J2ME program is called JavaPhone.J2ME defines the specifications of programing on mobilephones including UI,networking and data storage which fully meet the equipment requirement of mobile supply chain. Regarding the type and price diversity of JavaPhone,here we choose JavaPhone as the mobile equipement and J2ME as the programing platform.Mobile supply chain system developed by J2ME could perform visiting plan,call card,purchase order very well, and could lower the monthly GPRS fee to several yuan using data compressing technology.