The Research Of Marketing Strategy In GPRS Of H Mobile Communication Company

China Mobile Internet White Paper reports that the Mobile Internet industry in developed countries in the explosive stage of development, but its developing direction and industry rules have not yet finally formed, the international situation is still constantly changing, there is still a huge space and time window in innovative.From2G to2.5G, then to the3G era, the core of contention in mobile Internet market transfers from telecom operators to end users, the status and role in the industry chain have undergone tremendous changes, gradually transitto cooper-competition Therefore, the operator’s competitors will be extended to Internet companies, radio and television companies, competition methodsalso becomes increasingly diversification.As the main source of data service revenue, GPRS accounted for about70%of the overall revenue.GPRS in H mobile communication corporationmaintained a high rate of growth, but penetration and per capita flow behind the provincial average.Base on the theories of corporate strategy, marketing management knowledge system, the research used a variety of effective methods, analyzedthe corporate status quoand environment, discussed the practical problems of the corporation. From the perspective of the mobile Internet customers,analyzed the customer value, user’s terminal preferences and online behavior characteristics, gives support and foundation for future development of H mobile communication corporation.