Research On Developing Strategy Of Y Company

With the progress of economic globalization and China's entry into WTO, advanced technologies and equipments roll in China and competition between enterprises become more and more intensely day by day. In order to get a position in the competitive market and win a long-time development, enterprises must find the suitable developmental strategy in the unceasingly changing interior and external environment. This article uses company Y as an example. By analyzing its external environment and internal conditions, drawing up its enterprise developmental strategy and improving its effectiveness of business, this article helps enterprises to find a way in improving competitive ability in the long term development.The positivism analysis methods of integrating theory and practice and combined quantitative and qualitative analysis are used in this paper. The article accords to the research ideas of investigation and study, proposed the question, analysis and solving, and chiefly depends on the Michael Porter competition strategy theory. The theories of "five strength models" profession competition factor analysis and the profession life cycle analysis are also used there. The analysis of the external environment for enterprises helps seek out opportunities and threats. Analysis of internal conditions can find out advantages and disadvantages of an enterprise. In the end, SWOT strategic analysis draws out enterprise's overall development strategy.Company Y adopts "the correlation multiplication management" overall developmental strategy. Its pillar industries are concrete pipe, precasting concrete beams. According to different development periods of the two industries, company Y established different competitive strategies. Depending on its actual situation, company Y also formulated the strategic implementation safeguard measures in three aspects, such as the organizational structure adjustment, the strengthening human resources management and the market marketing.