Study On Developmental Strategy Of Sinopec Jinan Company

Now the world is through a great change,The enterprises are continuallyreforming the systems of organizations,esp. since our country joined the WTO,theouter circumstances of the business management have been changing greatly. Theenterprises strive for long-term existence and uninterrupted growth,so we mustformulate a proper developing strategy to make the business management fit for thesituation.Sinopec Jinan Company formed from the good assets of the former SinopecJinan Refinery. .Now the outer circumstances of the enterprise become severe,theinternal deep conflicts are more prominent,the existence and growth of the enterprisehas already become the first problem faced ahead of the enterprise . Under thecomplicated and varied outer circumstances,Sinopec Jinan Company has bothadvantages and disadvantages,both opportunities and threats. The company hasconfirmed the major advantages and disadvantages,opportunities and threats throughSWOT,and then the comparative strategy and counter measure. Sinopec JinanCompany should lay further stress on primary business,optimize the key business,carry out the continue able developing strategy,scale economic developmentstrategy,low-cost strategy,technological innovation strategy . By innovating in ideas,systems,regulations and managements,let's devote major efforts to developing thechemical industry,improving the refining structure,opening up the markets withsuperior products and services,making economic benefits with both low cost and highadditional value,creating with fine culture,total1y raising the competitive ability ofthe enterprise. Finally the aim will be achieved,that is to make Sinopec JinanCompany a better , larger and more powerful petrochemical enterprise withinternational competitive ability.