On Developmental Strategy Of The BF Estate Marketing Company

The domestic real estate industry has been developed quickly recently and also has driven many relevant industry on its industry chain. The real estate agency has developed and changed day by day as the link, which represents the ultimate value of the real estate promotion and sales. It appears to many real estate marketing agency enterprise development models.BF Real Estate Marketing Corporation (BF) was established in February 2008, is a real estate marketing agency. The company has become a new prominent real estate marketing agency between the same industries in CD city, however, some problems still remind as well. In the various domestic real estate marketing agency enterprise development models, because of the differences of development stage and environment, it is difficult to find a successful model that fits to BF Company. Therefore BF company intends to seek its own way to succeed through its own innovation and exploration, so that the company has a comprehensive, healthy and sustainable development.The author expects to research and analyze the development and operation of the BF Company conscientiously based on the gained EMBA knowledge, as a top manager from the BF Company. This article aims to analyze the development strategy of the BF Company in order to find the development bottleneck and the settlement and also accelerates the BF Company comprehensively and sustain ably.The article is divided into four chapters.The First Chapter introduces.The development progress and the current situation of the BF CompanyThis chapter reviews the background of the establishment and the development progress first of all; and then elaborates the current situation of the BF Company and provide the existed main problems in the development.The Second Chapter is the SWOT Analysis of the BF Company.This Chapter summarizes the strategy management of the BF Company and then uses the SWOT Analysis to analyze the external macro and microenvironment by applying the PEST Model and the Five-Force Model separately. This chapter analyzes the internal environment at the end.The chapter shows the opportunities and the threat faced by the company clearly and also shows the advantages and disadvantages from the internal by analyzing the environmental factors of the development. It provides the full and accurate basis for making the strategy in the followed chapter.The Third Chapter proposes the strategy of the BF Company.This chapter provides the developing strategic target for the company based on the SWOT Analysis in the previous chapter. And this chapter provides developing strategy and functional strategy fully based on the principle that "bringing into superiority, turning round inferior position, holding the opportunity, avoiding the threat".The Fourth Chapter describes the implementation and the control of the strategy for the company.This chapter particularly implements the developing strategy for the company through the strategy into action based on the organization guarantee first of all, and then suggests the strategic control.The author expects that BF Company can catch up with internal and external changes in time and efficiently based on this article and can manage reasonably and efficiently by integrating the self-beneficial sources. The author also expects this article to support the comprehensive and sustainable development for the company. The author cordially invites the respectful teachers to make corrections and guide the mistakes and careless omissions in this article since the author has limited knowledge.