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Jilin Oilfield Corporate Culture-building Strategies And Countermeasures

Posted on:2009-04-27Degree:MasterType:Thesis
Country:ChinaCandidate:L W WangFull Text:PDF
GTID:2189360242982761Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Everlasting enterprise culture is the secret weapon. Excellent corporate culture can enhance the cohesion of the enterprise, improve the overall quality of workforce, and reinforce their core competitiveness.In this paper, development of Jilin Oilfield, Jilin Oilfield in the historical and cultural depth excavation, the Jilin Oilfield future development targets accurately grasp, the Jilin Oilfield enterprise culture status of research, analysis and evaluation on the basis of the future of a company Jilin Oilfield period of the building of enterprise culture and put forward constructive views and thinking.This paper is divided into five chaptersFirst Chapter topics BackgroundA successful enterprises do not have a good corporate culture to eventually succeed, it is immature enterprises. Creating a corporate culture at home and abroad is the objective needs of the environment, but also the development of the Jilin Oilfield. Perspective corporate culture in the success of enterprises at home and abroad to play in the development of the enormous functional role of culture in the light of their stage of development of China, proposed building of enterprise culture is the enterprise reform, adjusting the pattern of interests in dealing with the process to resolve various contradictions, and straighten out thinking emotional, harmonious interpersonal relationships, and which is further unify thinking of staff, motivating and creativity, and enhance the cohesion of the enterprise and competitiveness of the need for further coordination among all stakeholders, enterprise development and social, and environmental harmony and unity and establish a good image and create brand needs. Jilin Oilfield to achieve the "681" goal and the building of a harmonious scientific largest oilfield security needs of an advanced corporate culture to lead the sustainable development of enterprise.Chapter II "and the status quo in Jilin Oilfield cultural building strategic positioning"This article first Jilin Oilfield development of a recall: First, a brief account the profile of Jilin Oilfield geographical environment and the second is a detailed analysis of the Jilin Oilfield industry characteristics and the current development status of three of the Jilin Oilfield future development targets with accurate grasp . Then on the cultural construction of Jilin Oilfield analysis of the condition: First, the Jilin Oilfield Mining finishing cultural development process; Second, we must conscientiously sum up the culture of Jilin Oilfield Construction Status and Problems, which is based on the future in the coming period Jilin Oilfield enterprise culture building strategic positioning, Jilin Oilfield enterprise culture to be deeply rooted in China's traditional culture of heavy oil, in their efforts to grasp the history, present and future on the basis of, stood in the forefront of development, with a broad vision and the spirit of advancing with the times and uphold the Inheritance and promote the integration and innovation, and the China Petroleum and deep cultural heritage the same strain, leading to the development of advanced culture, vigorously implement the strategy of cultural lead.Chapter III "Jilin Oilfield Construction of enterprise culture"According to the second chapter cultural building strategic positioning, first put forward in the coming period Jilin Oilfield enterprise culture guiding ideology two is to establish a "316" culture-building objectives, namely: on the "firm and achieve 681, building safety technology Harmony largest oilfield, "the development of vision, to accomplish the" thinking and action, the image of the three leads, "strengthened" promoting people-management "and building a" innovation, security, implementation, economical, clean, six cultural harmony, "and to realize "ideological and moral cultivation, cultural, technological level, the concept of democracy and legal system for the main content of the quality of the staff significantly improved achieve this, fine, as the objectives of the effective management of the significant improvement in the quality of the realization of resources, the scale of operation, level of profits and innovation capability of enterprises for content development strength of the "three significant improvement is to establish three of enterprise culture" must adhere to the people-centered, must serve the development of enterprises, we must persist in giving emphasis to innovation, we must adhere to focusing on construction "five principles of cultural construction.Chapter IV "Jilin Oilfield Construction of enterprise culture"This chapter is divided into four sections, the first conjunction with the "316" culture-building goal, employees ideological construction, the building of image-building and promote the management of the people and six respectively on the cultural construction of the actual development of Jilin Oilfield in reality Existing guidance, and also operational principles, and put forward specific measures to push forward, the combination of level of detail, focused. Second, the proposed cultural building basic way that, in accordance with universal raise, educate guide, inheritance innovation and the overall advancement of the steps, and other cultural construction enterprises in Jilin Oilfield, Jilin Oilfield at the same time built a plant (House), station teams, three teams cultural construction network systems. Third, it is deployed for the protection of specific work to advance in an orderly manner, the proposed construction of four cultural protection measures; Fourth, it is taken into account in the process of promoting culture, in order for the cultural building there will be no "marginalization", "Free" and " Formal "phenomenon, the need to grasp the focus of the five areas, namely, focus on outstanding corporate culture and enterprise development strategies close integration with the focus on outstanding corporate culture of enterprise management depth integration; prominent focus on practicing the concept of scientific development, to achieve real people-oriented focus prominent spiritual culture, the system of cultural and material culture of coordinated operations; prominent business leaders focus on the building of enterprise culture in the role. Chapter V "Jilin Oilfield enterprise culture and the future prospects of thinking."Faced with the future development of Jilin Oilfield, the author was thinking and recommendations. This paper presents corporate culture building needs in the succession of continuous innovation, continuous improvement and innovation. First, with the reality of enterprise development, and constantly improve the innovative enterprise culture; Second, the building of enterprise culture and the ideological and political work and the building of spiritual civilization in close connection with the third is bringing people and the common development of enterprises and building a "learning organization" of the enterprise culture; 4 strengthening cultural management, and ensure that the enterprise culture take root; is to be strengthened corporate culture studies, and corporate culture to achieve continuous development to provide protection.Practice has proved that good corporate culture is effective and sustained and healthy development of the strong support that enterprise in the fierce market competition invincible source of strength. But how to build a real business for the advanced culture, especially in the oil industry in terms of resources is an eternal task, we need to constantly sum up in practice and learning.
Keywords/Search Tags:Culture-building
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