Demonstration And Analysis Of Optimizing Midea Group Organization Structure And Operation Flow

This article is to solve the knowledge problem on inflexibility of organization structure and operation flow, and to provide suggestion and reference sample for privately-owned enterprises' development.This article is divided into three parts for analysis, organization and operation flow.It begins with introduction and review of organization power change theory which educes example of Midea group innovation on organization structure. Analyzing Midea group development history of more that 20 years by stage, this article displays in details environment, innovation process and corresponding structure characteristics in each development stage, indicates the cause and essence of organization structure change is collection and distribution of power, and illustrates related power theory and Midea's current power status. Analysis of affecting factors on organization structure shows that structure is not unchangeable and keeps changing together with environment under impact of several factors.Operation flow is the purpose of organization structure. The concept of value chain is introduced in analysis of optimizing operation flow. Core operation flow which can create value in enterprise value chain is defined in analysis of enterprise internal operation flow with actual example. The phenomenon of core flow shift is mentioned after analyzing whole industry value chain. Many words are used to display how recognized core flows are optimized in this part.Relation between organization structure and operation flow is also discussed in this article.Conclusion is drawn that there is no difference of goodness and badness for organization structure and it can only be judged by proper or improper. Both structure and operation flow serve enterprise development, needing to be optimized constantly by development requirement. Stucture and its adjustment should meet requirement of operation flow and serve it.The analysis method of connecting theory with practice is used in this article. Believe research conclusion of this article is of active instructive meaning to the growth of privately-owned enterprises.