The Study On The Expenses Of Telecom Services Of Zhang Ye Mobile Telecommunication Corporation

With the continuing infiltrating of telecom services, the expenses of telecom services has became the problem paid great attention to by the all society. The expenses of telecom services has also became one of the most important factors which determines the revenue of enterprise while the mobile telecommunication operators have to meet the furious competition and invalidation industry environment of telecom services expenses management. This article takes the Zhang Ye mobile Telecommunication corporation actual situation as the example to study the imperative expenses problem which it meets and tries to find a feasible way for the Zhang Ye mobile Telecommunication corporation long-term health development.This paper chooses the Zhang Ye mobile Telecommunication corporation as the research object. Firstly the paper analyzed the present condition of Zhang Ye mobile Telecommunication corporation on the base of the theory of expenses of telecom services and considered that the ARPU value declined because of shortage of operation and services for the present expenses. The blur boundary between different kinds of expense can not show the brand value. The consumer surplus can not be absorbed furthest due to lacking of segmentation in market. And the incautious of expenses design made the opportunism psychology boosting up. The paper analyzed the data of the development of expenses policies, the consumer structure, the operation condition and payoff target and designed the expenses system of Changliao Card, Jingying Card, Shangwu Card, Jinzhangye Card and Youzi Card according to the client market investigation. Finally, the paper advanced the popularizing plan and establishment advices in order to make the favorable effect of the project.