Design Of Longnan Mobile Corporation Customer Service Marketing System

1987The first analog mobile phone has been30years since the birth of time, since the first generation analog networks And then to the second-generation digital networks to2.5G GPRS network since the first2.75-generation networks and the near edge third-generation TD. SCDMA network era, two decades enormous changes occurred in the field of mobile communication. Mobile communications with its convenient, real advantages to fundamentally change people’s lives, and led to the rapid development of other related industries, more importantly, to promote mobile telecommunications industry has also ushered in a new Era. At the same time, as a major source of profits not only attach importance to our customers often active role in mobile communication services to bring their own, but also pay more attention to the value of the service. According to customer needs, enhance product development and update speed, providing in-depth to the overall customer service solutions, involving the management and operation of its internal and external, Not only improve their own management and operational efficiency, not only deepened the customer more to improve adhesion of the mobile Communications operators position in the eyes of our customers.With the2008restructuring of the telecommunications industry, China Mobile, China Telecom, China Unicom, the three run business communications services and the degree of product homogeneity rising, increasing competition, and marketing channels as a connecting bridge between businesses and their customers have become a strategic resource, and its exclusive nature of the enterprise, the short term is not easy to imitate other features, the operators are increasingly becoming the focus of attention.The competitive landscape of the new situation has been formed, in such an environment, faced with different clients, different customer needs, how to invest limited resources to large customers with substantial business interests related to changing how for large customers needs, provide targeted,"one-stop " solution to meet the information needs of large customers in various industries, to play with a strong foundation and rich network of business benefits, efforts to create customer value, enhance customer service levels in order to find new points in the case of business competition in the market has become increasingly homogeneous, winning more room for development, as well as research, develop, improve customer service correspondingly large marketing services strategy, long-term development for mobile Longnan in Gansu Branch Customer service great customer service and marketing strategy research have long-term significance and guidance This paper examines the service marketing theory while the practical application of Longnan Mobile Group customer market areas also explored means of how to maintain the Group’s customer service relationships and large-scale development of our customers, for enhancing its customer loyalty and satisfaction, effective stability and expand the Group’s customers, enhance core competitiveness of enterprises, with a certain value.