Research On The Administration Of Mobile Telecommunication Resale Service

With the market oriented reform deepening and the malpractice of state-owned capital occurs, private capital participation in monopoly industries such as telecoms industry becomes the trend of the times. Ministry promulgated in June 2012 on the implementation of the ministry of industry and information technology on further encourage and guide private capital into the industry of the implementation opinions ", is the guiding ideology of folk capital into the industry, the key areas and safeguard measures has carried on the elaboration, which mobile resale business become the breach of the telecommunications industry introducing private capital. However, how the mobile telecommunication resale impact the telecommunication market, what mode the mobile virtual network operators can take, and the supervision and management of the relevant departments are all needed to be studied and solved.This paper chooses mobile communication resale business as the research object, the further study of the mobile communications industry for resale effect, the operation mode of the virtual operators and regulatory supervision and management problems, and the results can provide government departments to promote mobile resale business path reference, for the virtual operator business can provide a scientific reference and operation mode, to promote the improvement of the structure of telecom industry, telecommunications industry and raising the level of marketization of the development of the telecommunications industry.This article introduced and analyzes the resale business for mobile communications, virtual operators, such as the concept, nature and connotation, summarized telecoms introducing private capital, and pushing of resale business for mobile communications, the evolvement of the related policy introduced especially Trac Fone companies in the United States and the successful experience of the British Virgin group. Then, this article studied the impact of mobile communication business for resale on the telecommunications industry market of in-depth analysis, from the market potential, the impact on the market, on three levels: the impact on the operators is discussed; On this basis, the mobile communication is studied in reselling business entity, the operation mode of the virtual operator, for every a virtual operator owned by the core resources of the virtual operators are divided into different channel resources, operational resources, content resources and brand resources. Then, we discussed the basic process of mobile telecommunication resale business, mainly studies the pricing strategy of the virtual operators, according to different core advantages, the author made the following reconstruction strategy, competition strategy and pricing strategy, and set different for different types of virtual operator business operation mode; Finally from ensure mobile reseller permission to enter the market, further clarify the business scope of business, improve the security system of the rights and interests of users, the bar code and clear resources allocation mechanism, strengthen the supervision of market competition five aspects proposed the supervision of the relevant countermeasures and suggestions.