Research On The Marketing Strategy Of SE Electric’s Mid-range Products In The Northwest Region

With the change of China’s power energy use demand,the electrical product market,consumer behavior and business model have undergone tremendous changes,showing a trend of diversification.In the context of consumption upgrading,upgrading is not only reflected in the price and quality,but also in the application function and demand is becoming increasingly fragmented and diversified.The development of the industrial manufacturing industry,on the one hand,is to meet the market high-end applications and product upgrades,and promote industrial digitization;On the other hand,the diversification of market demand and the change of competition situation make the industrial manufacturing face the increasingly obvious difference in the overall scheme cost.With the epidemic disasters in recent years,the international situation and other factors,under the new market pattern of "cost reduction and efficiency increase",the mid-end consumer market has gradually expanded.As a world-renowned high-end manufacturing enterprise,SE has always been a leader in the digital application of intelligent manufacturing,and has made significant contributions to China’s construction and energy application management.In the face of the dramatic changes in the market pattern in recent years and the upgrading market with diversified demands,more users consider factors such as brand and cost,and at the same time ensure the application of cost-effective products,and provide customers with better quality products in the face of the mid-market,SE launched a series of mid-range economic products to meet the market demand,expand the company’s business expansion and continuous growth,and serve more customers with comprehensive solutions.This paper focuses on the current situation and development of SE company’s marketing,and aims at the emerging target market,and carries out a series of analysis and discussion on SE company’s mid-range series product marketing in the northwest region.Combining with the existing problems of SE’s mid-range series marketing,it applies scientific marketing theories and tools,analyzes the STP market from the internal and external environment of the macromarket and micro-market,and SWOT analysis,and analyzes the STP market from the product,price,channel The comprehensive strategy of the marketing system has been formulated in the four aspects of promotion.Relying on the mature platform advantages and feasible measures of SE Company,it has provided a strong guarantee for the promotion of SE mid-range series in the northwest regional market,thus ensuring the steady promotion and rapid market growth of this series of products.The purpose of this paper is to study the company’s overall market coverage in marketing,and its strategic defense and favorable competition in the electrical mid-market.Through the promotion and research of mid-range series products,it can provide reliable and operable comprehensive competitive strength improvement and sustainable development for the promotion strategies of different positioning markets faced by enterprises in market promotion.